Marketing strategy for Dubai mall
Kwek, Joo Siang
Toh, Kia Wee
Yong, John Ming Shyan
Date of Issue2006
College of Business (Nanyang Business School)
The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also gather information based on our observation and interviews with shoppers to the malls in Dubai and around the globe. The study will enable us to gain insight of what works for a retail mall and the potential pitfalls.
Nanyang Technological University