The impact of product delay and recall announcements on firm performance.
Yeo, Elaine Hui Ling.
Yeo, Pei Hoon.
Date of Issue2002
College of Business (Nanyang Business School)
Existing research has shown that new product introduction announcements are efficient, timely and credible source of information to stakeholders, regarding a firm’s future product actions and strategies. However, by delaying product introduction or making product recall, a firm may risk loss in sales and credibility.
DRNTU::Business::Public relations::Issues management
Nanyang Technological University