浅探北京2008年奥运会与中国奥林匹克无形资产的开发策略 = Study on the strategic utilization of the intangible Chinese Olympic assets for 2008 Beijing Olymic games
叶海 Ye, Hai
Date of Issue2003
College of Business (Nanyang Business School)
The development of the intangible Chinese Olympic assets has got the starting up since 1995. Certain results have been achieved through 8 years' practice and certain experiences have been accumulated.
Nanyang Technological University