以文化为底蕴打造城市品牌的战略研究 = A study on the strategy of building city brand based on city culture.
Wu, Xian Guo.
Date of Issue2002
College of Business (Nanyang Business School)
This dissertation analyzes the current state and characteristics of city culture and brand. It clarifies the links between culture and city, and for the first time, defines the concept of city culture from the point of view of city management. Based on historical materialism, this dissertation discusses culture’s implelling effect and significance on social improvement and economy system.
Nanyang Technological University