Exploring adoption of Internet shopping by individualists and collectivists.
Wong, Dorren Chai Chian.
Yee, Chin Hui.
Date of Issue2001
College of Business (Nanyang Business School)
The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investigated.
DRNTU::Business::International business::Retail::Computer networks
Nanyang Technological University