dc.contributor.authorTan, Dai Shij.en_US
dc.date.accessioned2008-09-18T07:49:38Z
dc.date.available2008-09-18T07:49:38Z
dc.date.copyright2002en_US
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/10356/7684
dc.description.abstractWithin the last two years, the Internet registered the most rapid growth (i.e., ad revenue, number of users using the medium etc) among media, followed by an abrupt withdrawal of investments as criticisms built up. To better conceptualize its impact, this research positions Internet advertising as a component of the Integrated Marketing Communications (IMC) mix.en_US
dc.format.extent127 p.
dc.language.isoen
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising::Advertising method
dc.titleComparing the effectiveness of Internet advertising to other IMC mix components.en_US
dc.typeThesisen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMaster of Businessen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record