Business plan to implement a business intelligence service on an application service provider model.
Date of Issue2002
College of Business (Nanyang Business School)
This dissertation describes the business plan to set up an IT business in Singapore. It specifically addresses the Application Service Provider (ASP) model of delivering Business Intelligence (BI) services. This IT business will focus on one particular area of BI services namely, the application software service to analyze web traffic so as to identify a website visitor’s behavior on the Internet.
Nanyang Technological University