How much is 'dearer' and 'cheaper'? - a cross cultural study of the psychological just noticeable difference for price.
Peggy Sandrasari Tjakradisurya.
Date of Issue1999
College of Business (Nanyang Business School)
The objective of this study is to investigate the existence of Psychological Just Noticeable Difference (PJND) in Singapore and Switzerland and to examine consumers' attitude towards price promotions. Our findings demonstrate the existence of PJND level differences across cultures.
Nanyang Technological University