Technology sales linker characteristics as a sales performance predictor in high technology industries.
Peter, A. Reday.
Date of Issue2002
College of Business (Nanyang Business School)
The purpose of this dissertation is to develop and define a construct that can identify good high technology sales people. The high technology sales person is named a Technology Sales Linker (TSL), and is hypothesized to have the characteristics of an Opinion Leader and also some specific attributes of a salesperson.
DRNTU::Business::International business::Sales personnel
Nanyang Technological University