E-commerce strategy for Singapore Airlines (SIA).
Ong, Pang Shen.
Siow, Joel Wen Jaan.
Date of Issue2000
College of Business (Nanyang Business School)
The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA.
DRNTU::Business::International business::Retail::Computer networks
Nanyang Technological University