中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions.
Date of Issue2002
College of Business (Nanyang Business School)
This thesis attempts to investigate the causes and characteristics of the issue of false advertising from the viewpoint of economics, and to offer accordingly some policy prescriptions.
DRNTU::Business::Advertising::Moral and ethical aspects
Nanyang Technological University