New BAYER : performance through people. A case study of the global player and solutions for the management regarding change management
Date of Issue2003
College of Business (Nanyang Business School)
The dissertation is dealing with the realisation of change management in the Bayer AG. Due to various external and internal reasons Bayer decided to restructure its entire business. Not only the organisation itself is about to change but also a lot of other projects are undertaken as well to make Bayer more flexible and dynamic.
Nanyang Technological University