dc.contributor.authorAu, Alfred Ko Chinen_US
dc.contributor.authorChia, Poh Leong
dc.contributor.authorSeah, Jeffrey Kwee Peng
dc.contributor.authorYau, Edmond Kin Hung
dc.date.accessioned2008-09-18T07:44:53Z
dc.date.available2008-09-18T07:44:53Z
dc.date.copyright2002en_US
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/10356/7389
dc.description.abstractThis study focuses on Singapore, Hong Kong SAR and China, as viewed from Shenzhen. It focuse s on strategic issues including entry to multiple markets, market segmentation, venture formation and strategic alliances, etc.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::General::Economic and business aspects
dc.titleIdentifying needs for the mobile data services : a cross-border strategic perspectiveen_US
dc.typeThesisen_US
dc.contributor.supervisorGilbert, Arthur Leeen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
dc.description.degreeMBA(MARKETING)en_US


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