名牌房地产企业的经济分析 = An economic analysis of the brand property developers
黄冬成 Huang, Dongcheng
Date of Issue1999
College of Business (Nanyang Business School)
From the point of view of the businessmen engaged in real estate development, studying the development, investment and management of real estate, this thesis systematically introduces the economic feature, pricing strategy as well as its application in modem famous enterprises. The main content includes: the implication and function of famous real estate enterprises' images; the significance of founding famous real estate enterprises; pricing strategy and pricing method; economic benefit analyses on the investment projects; scientific and practical anticipation to the benefit; present shortcomings and suggestions to real estate enterprises' establishment.
DRNTU::Business::Industries and labor
Nanyang Technological University