The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
Date of Issue2004
College of Business (Nanyang Business School)
Globalization is a much discussed term. This study will demonstrate how current crucial globalization trends affect two companies which operate in different parts of the world, with different histories, and under different conditions. The German based apparel manufacturer Adidas and the Chinese based apparel manufacturer Giordano will serve as two excellent examples in this comparison.
Nanyang Technological University