A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
Dang, Thi Thanh Van
Date of Issue2001
College of Business (Nanyang Business School)
The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet.
DRNTU::Business::Industries and labor
Nanyang Technological University