How to gain strategic entry in Hangzhou, China : company A.
Chua, Poh Yen.
Ng, Tzeh Huey.
Yap, John David.
Date of Issue2005
College of Business (Nanyang Business School)
Focus on how our subject company could make its entry into the Hangzhou market with the use of the Business Model Framework from Chesbrough and Rosenbloom (2002) to provide us with a systematic and consistent approach towards assessing the firm’s external and internal factors.
DRNTU::Business::General::Economic and business aspects
Nanyang Technological University