Business study mission to Mexico manufacturing sector.
Choi, Sang Hoe.
Lim, Seng Gay.
Tan, Raymond Kok Kay.
Tan, Paul Teck Kwang.
Date of Issue2000
College of Business (Nanyang Business School)
A duopoly exists in the Mexican tobacco market, with two very big firms Cigatam and CLM monopolising the market. It would be difficult to enter a market with two big players deeply entrenched and consumers becomingly price-sensitive, unless a new entrant has a way to achieve economies of scale. There should be opportunities, though, for foreign companies wishing to strike up alliance or joint ventures through either brand sharing or asset sharing with the two big existing players.
DRNTU::Business::Industries and labor
Nanyang Technological University