Philips China : business challenges in the colour television market
Chew, Andrew Chin Hui
Lee, Siew Fun
Date of Issue2003
College of Business (Nanyang Business School)
This paper aims to analyze the challenges faced by Philips in the CTV industry in China. It also aims to define and examine how the determinants such as product, price, place, promotion, innovation and alliance influence Philip’s market share. The analysis is based on qualitative data gained through interviews and market visits.
DRNTU::Business::Industries and labor
Nanyang Technological University