Research on tourist brand-building in six ancient towns in South China.
Date of Issue2005
College of Business (Nanyang Business School)
Comparison of branding managements of six towns with long history in South Yangtze River area. Five features of tourist sites' brands: integrality, differentiation, territoriality, relatedness to government and others were also explored.
DRNTU::Business::Industries and labor
Nanyang Technological University