Spontaneous inferences from cultural cues : varying responses of cultural insiders and outsiders.
Fu, Ho Ying.
Chiu, Chi Yue.
Morris, Micheal W.
Young, Maia J.
Date of Issue2007
College of Business (Nanyang Business School)
Results from two groups of biculturals (Hong Kong undergraduates. Chinese Americans) and a group of European Americans in two studies showed that in the presence of applicable cues of a culture, individuals with expert knowledge in the culture spontaneously make inferences about the culturees moral values, producing a Stroop-like effect. Although both biculturals and European Americans made spontaneous cultural inferences from American cultural cues, only biculturals made spontaneous inferences from Chinese cultural cues. Moreover, American/Chinese bicultural individuals can switch between correspondent cultural inferences from American and Chinese cultural cues numerous times within one experimental session. Implications on cultural adaptation and cultural competence are discussed.
Nanyang Technological University