Traveling values and lifestyles
Ang, Diana Wai Mun
Date of Issue2017
College of Humanities, Arts, and Social Sciences
The present study reflects how traveling values and lifestyles of commercial bloggers have been portrayed in their blogs; through which the visual and textual materials on their blogs have been evaluated using the etic approach. In total, 4 blogs have been selected to understand their traveling experiences in a popular tourist destination like Thailand. In total, 47 blog posts and 670 photos have been analyzed through content analysis. Given that a research gap has been identified in relation to the values and lifestyles of a Singaporean tourist in a foreign land, this study serves to provide an understanding on how these values and lifestyles have been shaped by Singaporean commercial bloggers.
Final Year Project (FYP)
Nanyang Technological University