Veganism: A Phenomenological Study of the Gender-Specific Motivations
Date of Issue2017
College of Humanities, Arts, and Social Sciences
Environmental concerns have been on the rise since 1970’s when FAO released a study on the effects of livestock industry on climate change. Since then, much research has been done to study consumption pattern to advocate for a sustainable consumption as part of sustainability efforts. Veganism can be seen as a form of sustainable consumption. However, statistics have shown that the number of female vegans are quadruple of male vegans. This purpose of this research paper is to analyze the gendered-specific motivations for people in Singapore in adopting and maintaining a vegan lifestyle through a phenomenological approach so as to effectively advocate for veganism as part of sustainable consumerism.
Final Year Project (FYP)
Nanyang Technological University