Tong, Pete Caicheng
Date of Issue2016
School of Art, Design and Media
Rebranding OKTO — a free-to-air channel by MediaCorp — uses both business and creative research to build a powerful brand experience. Through rigorous market analysis, this project aims to re-strategize OKTO’s current positioning, and to refresh its design. Lastly, the project aims to research on how we can empower children through designing.
DRNTU::Visual arts and music
Final Year Project (FYP)
Nanyang Technological University