The effects of message threat and victim vulnerability on virtual bystander intervention
Tan, Jing Ting
Keng, Daniel Jun Wei
Date of Issue2016-05-03
Wee Kim Wee School of Communication and Information
This study explores the effect of message threat and victim vulnerability on virtual bystander intervention using the Social Impact Theory (Latané, 1981) as a theoretical framework. In order to understand if and how a virtual bystander would intervene when witnessing an act of cyberbullying, this study used a 2 (message threat) x 2 (victim vulnerability) x 2 (victim-aggressor pair gender) between-subject experiment involving 88 undergraduates from a university in Singapore. Participants took part in an online discussion with two confederates and their responses were analysed for bystander intervention and other types of bystander behaviour.
Final Year Project (FYP)
Nanyang Technological University