dc.contributor.authorChow, Li Ying
dc.contributor.authorKong, Wei Yi
dc.contributor.authorNg, Vanessa Xin Hui
dc.contributor.authorTay, Matthias
dc.date.accessioned2016-04-29T06:30:51Z
dc.date.available2016-04-29T06:30:51Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10356/66864
dc.description.abstractTo understand the persuasiveness of straight allies in advocating for their homosexual counterparts, a 2x2 between-subjects factorial study was used to test for the influence of sexual orientation and position advocated on attitudes toward message source and content. Conducted over the span of two weeks, 211 respondents from Nanyang Technological University participated in the study. Results concluded that sexual orientation of the message source plays a critical role in persuading audiences into buying an advocacy message, with consideration given to the source’s perceived self-interest and position advocated within the message.en_US
dc.format.extent48 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciencesen_US
dc.titleEvery man for himself : examining the effects of self-interest on persuasionen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorBenjamin Hill Detenberen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
dc.identifier.videostreamVideos-DRNTU/sci_fyp_16/V3_FINAL.mp4
dc.identifier.videostreamVideos-DRNTU/sci_fyp_16/V101_FINAL.mp4
dc.identifier.videostreamVideos-DRNTU/sci_fyp_16/V102_FINAL.mp4
dc.identifier.videostreamVideos-DRNTU/sci_fyp_16/V201_FINAL.mp4
dc.identifier.videostreamVideos-DRNTU/sci_fyp_16/V202_FINAL.mp4


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