dc.contributor.authorChng-Xin, Anthia
dc.contributor.authorGoh, Agnes Si Lei
dc.contributor.authorNg, Wei Shuen
dc.contributor.authorGoh, Natalie Lewa
dc.description.abstractThis paper presents Hey Solo Sister, the first comprehensive and unbiased information platform tailored to unwed mothers to help them make informed decisions in their journey of unwed motherhood. Created by four final-year students from the Wee Kim Wee School of Communication and Information, this capstone campaign seeks to provide unwed mothers in Singapore with information and emotional support mainly through the one-stop online portal, heysolosister.com. This initiative is targeted to unwed mothers aged between 16 to 34 years old who have a minimum of secondary school level education (and, therefore, a basic proficiency in English). The website was created according to the needs and concerns of these mothers, as discovered from surveys and in-depth interviews conducted before the campaign with unwed mothers as well as social workers who directly work with the target group. This paper touches on the strategies and tactics used to reach out to this group of unwed mothers, followed by an evaluation of the execution, and, thereafter, a discussion of some challenges faced. Future recommendations and possible sustainability plans were also included as a final conclusion.en_US
dc.format.extent144 p.
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaignsen_US
dc.titleHey solo sisteren_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKairiah Mohd Taminen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US

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