The Kallang Roar : a commentary of sports spectatorship in Singapore
Date of Issue2016
In the 2011 National Sports Participation Survey, sports spectatorship is on the decrease. 24% of Singaporeans watched a sports regularly, down from the 43% in 2005. Numbers of spectators who attends at an event venue is even lower with just 12% of those who want sports regularly attending matches at the venue. Previously, the Kallang Roar, which is described as the immense support that football had when it was at its peak in the nineties, was well documented and provided a source of pride to the nation. While the benefits of a strong sports spectatorship culture are both economic and social, it has been on the decrease in Singapore despite a focus from the government to improve it. This study attempts to comment on the attendance behaviour at live sporting events using psychological theories and suggest ways to improve the trends. It proposes to manipulate behaviour through promoting interpersonal and symbolic identification of fans creation while creating an environment worth cheering in to change the attitudes, subjective norms and perceived planned behaviour of the Singapore population. Further studies with research participants would provide more evidence toward improvements of spectatorship trends.
Final Year Project (FYP)