‘Simulations and spectacles' : a study on theme park consumption among young Singaporean adults
Date of Issue2016-03-11
College of Humanities, Arts, and Social Sciences
Theme parks are postmodern cultural creations of entertainment targeting consumers of all ages while promoting consumption. It has become a global phenomenon and is notably part of the social landscape in most developed countries. Using the notions of Baudrillard’s (1981) “Simulation and Simulacra” as well as Debord’s (1967) “The Society of the Spectacle”, this paper attempts to analyse the local perspective of young Singaporean adults who have experienced visiting Universal Studios Singapore or other theme parks in the world. Using in-depth interviews, I would like to find out 1) Would having a theme park in Singapore change the cultural expectations of Singaporeans? 2) Are Singaporeans awed by the simulations and spectacle created by theme parks? 3) To what extent would Singaporeans like to be exposed to simulations and spectacles in their lives?
Final Year Project (FYP)
Nanyang Technological University