A study of customer relationship management (CRM).
Tay, Khia Lye.
Date of Issue2002
School of Mechanical and Aerospace Engineering
The Internet revolution has advanced to the stage at which every enterprise must become an e-business. An e-business requires a variety of Internet-enabled applications including e-commerce Web sites, portals, supply-chain management, procurement management, online market places, and enterprise resource planning. All these applications must be integrated with one another.
Nanyang Technological University