Store loyalty on grocery shoppers in Singapore
Goh Lay Hua, Tay Peck Hwa, Woo Foong Yee
Date of Issue1997
College of Business (Nanyang Business School)
Many final year projects in the past have dealt with the topic on retailing in Singapore and brand loyalty. As for store loyalty, studies have been conducted overseas but to the best of our knowledge, no studies have been carried out within the local context. Hence, this will be the study that can provide retailers a further insight towards understanding the loyalty of Singaporeans.
Final Year Project (FYP)
Nanyang Technological University