dc.contributor.authorLim, Jonathan Wei.
dc.description.abstractMy final year project Strive for The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) is a reaction to the rising trend of narcissistic parenting in Singapore – a worrying phenomenon that is often denied, or simply dismissed as kiasuism2 and a right by the perpetrators. My observations and research prompted me to create The Bureaucracy for the Recognition of Achievement and Greatness: an exploration of graphic design as social commentary; via a creative satirical campaign targeting the issue of narcissistic parenting in Singapore. Focusing on narcissistic parents’ obsession with the quantifiable achievement of their kids, and the questionable motives of such a quest, the B.R.A.G is a pseudo company that not only highlights the over-achiever mentality but also encourages the brazen public display of it.en_US
dc.format.extent32 p.en_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Visual arts and musicen_US
dc.titleThe Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) – a satirical social commentary on narcissistic parents and their ‘Trophy Kids’ in Singapore society.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMichael Thaddeus Tan Koon Boonen_US
dc.contributor.schoolSchool of Art, Design and Mediaen_US
dc.description.degreeBachelor of Fine Artsen_US
dc.contributor.supervisor2Angeline Yam Min Yeeen_US

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