The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) – a satirical social commentary on narcissistic parents and their ‘Trophy Kids’ in Singapore society.
Lim, Jonathan Wei.
Date of Issue2013
School of Art, Design and Media
My final year project Strive for The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) is a reaction to the rising trend of narcissistic parenting in Singapore – a worrying phenomenon that is often denied, or simply dismissed as kiasuism2 and a right by the perpetrators. My observations and research prompted me to create The Bureaucracy for the Recognition of Achievement and Greatness: an exploration of graphic design as social commentary; via a creative satirical campaign targeting the issue of narcissistic parenting in Singapore. Focusing on narcissistic parents’ obsession with the quantifiable achievement of their kids, and the questionable motives of such a quest, the B.R.A.G is a pseudo company that not only highlights the over-achiever mentality but also encourages the brazen public display of it.
DRNTU::Visual arts and music
Final Year Project (FYP)
Nanyang Technological University