dc.contributor.authorChan, Li Chuen Agnessa Cassandra.
dc.contributor.authorPeh, Yin Ren.
dc.contributor.authorSeah, Jeslynn Hui-Yen.
dc.contributor.authorTeo, Yea Shi.
dc.date.accessioned2012-05-09T03:49:35Z
dc.date.available2012-05-09T03:49:35Z
dc.date.copyright2012en_US
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/10356/48767
dc.description.abstractThis paper presents the communication campaign “The Happiness Revolution”, a movement for positive mental well-being by four undergraduates from the Wee Kim Wee School of Communication. Targeted at tertiary students aged 18-25, this activity-based campaign aims to broaden perceptions of mental health through a focus on positive psychology theories and techniques, moving beyond an association with mental illness. This paper includes a summary of research that shaped key campaign strategies, outlines the crafting and creative execution of communication plans and campaign tactics, and presents an extensive evaluation of the campaign’s overall effectiveness based on both process and outcome measures.en_US
dc.format.extent233 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Communicationen_US
dc.titleThe happiness revolution – a movement for positive mental health.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee Chun Wahen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
dc.contributor.organizationHealth Promotion Boarden_US


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