Marketing in South Korea hospitality and tourism competition and customer intelligence
Loh, Chee Kai
Date of Issue2010
College of Business (Nanyang Business School)
The high quality standards and the excellence in the service are key competitive factors in the 5 stars Hotel Industry. Therefore, research the marketing and competitive strategies, and particularly the customer intelligence of the top 5 star hotels we visited in Seoul helped our team to understand how these companies achieve those high standards and excellence.
Nanyang Technological University