dc.contributor.authorKhor, Ying Heng.
dc.contributor.authorLee, Rui Qi.
dc.contributor.authorLau, Qian Qi.
dc.contributor.authorYeo, Amos Kaizong.
dc.date.accessioned2011-06-02T07:10:09Z
dc.date.available2011-06-02T07:10:09Z
dc.date.copyright2011en_US
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/10356/44583
dc.description.abstractThis paper presents the collaboration between a group of four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and the Singapore Heart Foundation. The communications campaign set out to increase the awareness of the issue of cardiovascular disease, the number one killer of women in Singapore, among females aged 25 to 45. This paper includes research that shaped the direction of communication messaging, detailed strategies and mechanics, and a detailed evaluation of the team's efforts.en_US
dc.format.extent66 p. + 2 appendix.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Communicationen_US
dc.titleGo red for women 2011 : awareness campaign to educate Singaporean women on cardiovascular disease being their number one killer.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
dc.contributor.organizationSingapore Heart Foundationen_US
dc.contributor.supervisor2Tim Clarken_US


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