Ng, Fabian Yong Kiat
Ahmad Iskandar Mohamed Ibrahim
Date of Issue2011
Wee Kim Wee School of Communication and Information
The perception of Singapore’s thriving economy automatically conjures up images of the city-state’s bustling central business district, with towering skyscrapers and modern office buildings closely associated with the nation’s success. What people often overlook are smaller home-based businesses, which have been largely ignored by the nation’s authorities when planning economic policies. Though there has been a concerted push at developing a strong core of small-medium enterprises, Singapore appears oblivious to the home business culture that has slowly developed and which now occupy a niche in the heartlands. However, there has been a belated acknowledgement of the role that home businesses can play in supporting traditional industries, and the appreciation of the need for a better work-life balance has seen home-based work increase in popularity. Hence, we shall examine the current state of home businesses in Singapore, and explore the motivations and concerns of these resourceful individuals.
Final Year Project (FYP)
Nanyang Technological University