dc.contributor.authorCheong, Yu Hua.
dc.contributor.authorWang, Viona Sixian.
dc.contributor.authorKang, Zhang Mei.
dc.date.accessioned2011-06-01T04:46:00Z
dc.date.available2011-06-01T04:46:00Z
dc.date.copyright2011en_US
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/10356/44395
dc.description.abstractAn online survey (n=350) was conducted across Singapore age 18 and above. The data from the survey was aimed to examine the extent and pattern of gambling, determine the relationship between family reactions towards one’s gambling behaviour, establish a linkage between gambling and associated level of happiness, assess the emotional responses of gamblers towards monetary gains from game play and finally, to analyze the various channel of support available for gamblers. Analysis shows that the extent and pattern of gambling is influenced by the demographics, family responses, motivations, perception of gambling effects and individual risk profile. Family and friends are found to play a critical role in influencing gambling behaviour and to whom they will turn to when in need. The motivations for gambling were found to associate with the level of happiness of individuals. Also, net loss was observed to have a greater impact on gamblers emotions than net winnings.en_US
dc.format.extent50 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Social sciences::Economic theoryen_US
dc.titleHappy gamblers.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorHo Kong Wengen_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US


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