Use of internet as a marketing tool for quantity surveying firms in Singapore.
Loi, Carol Pui Wan.
Date of Issue1998
Centre for Advanced Construction Studies
With the development of the Internet, the world has become smaller as a result of an increase in communication. Thus companies face keener competition, not only within their countries, but they would face global competitors. Having a presence on the Internet would give a company an instant global presence. A firm could market its product on its web site, inform customers of services available and cater to other customers' needs on the Internet. In view of the intense competition, especially at times of slowdown in the economy, quantity surveyors (QS) could make use of the Internet to market themselves on the global scene.