Go Red for women 2010.

Author
Chua, Wei Wei.
Kok, Yin Yin.
Tan, Joyce Cheng Hong.
Date of Issue
2010School
Wee Kim Wee School of Communication and Information
Related Organization
Singapore Heart Foundation
Abstract
Go Red For Women is a health campaign initiated by the American Heart Association and was adopted by the Singapore Heart Foundation in 2005. In Singapore, the campaign aims to promote awareness that heart disease and stroke is the number one killer of women. This report discusses the marketing strategies introduced by the authors from Nanyang Technological University (NTU) in collaboration with the Singapore Heart Foundation for the 2010 Go Red For Women campaign. The authors were able to create a sustainable campaign that doubled the awareness level amongst young, working women in Singapore that heart disease and stroke is the number one killer of women by the end of February 2010. This report includes research that shaped the communication plans, strategies, execution and an evaluation of the final campaign.
Subject
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Type
Final Year Project (FYP)
Rights
Nanyang Technological University
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