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      Go Red for women 2010.

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      SCI32667.pdf (21.63Mb)
      redirect1.htm (165bytes)
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      Author
      Chua, Wei Wei.
      Kok, Yin Yin.
      Tan, Joyce Cheng Hong.
      Date of Issue
      2010
      School
      Wee Kim Wee School of Communication and Information
      Related Organization
      Singapore Heart Foundation
      Abstract
      Go Red For Women is a health campaign initiated by the American Heart Association and was adopted by the Singapore Heart Foundation in 2005. In Singapore, the campaign aims to promote awareness that heart disease and stroke is the number one killer of women. This report discusses the marketing strategies introduced by the authors from Nanyang Technological University (NTU) in collaboration with the Singapore Heart Foundation for the 2010 Go Red For Women campaign. The authors were able to create a sustainable campaign that doubled the awareness level amongst young, working women in Singapore that heart disease and stroke is the number one killer of women by the end of February 2010. This report includes research that shaped the communication plans, strategies, execution and an evaluation of the final campaign.
      Subject
      DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
      Type
      Final Year Project (FYP)
      Rights
      Nanyang Technological University
      Collections
      • WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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