Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
Ng, Aline Yar Hwee.
Date of Issue2007
Wee Kim Wee School of Communication and Information
There are many female lifestyle magazines in Singapore. The crave for profits has moved magazine publishing in Singapore from a reader-oriented mindset focusing on building readers' interest in the magazines to one that is profit-oriented where advertisers now have a certain influence on what goes into the editorial contents. The objective of this study is to find out if advertisements influence consumers' buying decisions of luxury products and the consumers' perception of the increasing advertorials.
DRNTU::Social sciences::Mass media::Media effects