Corporate social responsibility : an exploratory study of CSR perspectives in Singapore.
Nisha Kaur Virik.
Ng, Candice Zhi Pei.
Tu, Kae Yun.
Date of Issue2010
College of Business (Nanyang Business School)
This applied research project is exploratory in nature and it is meant to provide a starting point for future research on the phenomenon of reconciling expectations on Corporate Social Responsibility (CSR) best practices. CSR has evolved over the years and has become a key issue for business entities in today’s business world particularly in Asia where CSR adoption has been making steady gains. CSR’s values to local firms in staying relevant and competitive in Singapore’s knowledge based economy was one of our primary motivations in carrying out this study. The main goal of our research is to find out the varying degree of similarity/differences in consumer and managers’ expectations with regards to CSR best practices of Singapore based companies. This was done through an extensive literature review, CSR policy analysis as well as surveying the public and managers on their perceptions of CSR best practices. Despite CSR being a relatively established topic, there have been few studies carried out in the Asian context and Singapore. Furthermore, existing data on CSR has largely been limited to CSR best practices considering the manager’s perspective solely. In addition, our group also aimed to ascertain how key findings regarding perspectives from CSR best practices can aid implementation of CSR in Singapore. In order to better incorporate what we found out through existing literature and our own study, we conceived an adopted framework on how CSR could be implemented based on the findings from our research.
Final Year Project (FYP)
Nanyang Technological University