Better to remain single? : the state and pro-family drama series in Singapore.
Goh, Vanessa Gek Zer.
Date of Issue2010
School of Humanities and Social Sciences
Due to the low fertility rate of Singapore, the Government has been introducing new policy initiatives to encourage more Singaporeans to start a family. One of the ways to encourage Singaporeans to get married earlier and have more children is to promote family through drama serials. Through depictions of characters in drama serials, the audience is being encouraged to have a family. Conversations among characters carry pro-family messages too. However, it was found that the audience do receive the pro-family messages but are not following them. This goes to show that the audience is being active.
Final Year Project (FYP)
Nanyang Technological University