Branding and perceptions of budget airlines : a case study of Singapore International Airlines.
Ng, Corrine Hwee Hwee.
Date of Issue2004
Wee Kim Wee School of Communication and Information
Aim to establish if SIA would face the similar fate as its predecessors and as a result suffer with a tarnished reputation and examine the perceptions of Singaporeans, should SIA set up a low cost carrier and what are their needs and expectations of low cost airlines.
DRNTU::Social sciences::Communication::Promotional communication
Nanyang Technological University