Romancing Singapore : anatomy and critique of a Public Communication Campaign.
Leong, Pauline Pooi Yin.
Date of Issue2004
Wee Kim Wee School of Communication and Information
When Singapore became independent in 1965, its policies were "strongly anti-natalist" as the government then feared that population growth could strain its limited resources. Curbing fertility rates became part of its overall plan for socio-economic development, and national campaigns were used to "engineer" society to accept certain modes of behaviour, attitudes and values. The population control programme was so successful that within 20 years, fertility rates fell by almost 70%. However, Singapore has now become a victim of its own success. If fertility rates continue to spiral downwards, the country may not be able to replace itself : affecting its future.
Nanyang Technological University