Effectiveness of communicating on gas utilities services : a study of City Gas Pte Ltd's communication strategies.
Date of Issue2007
Wee Kim Wee School of Communication and Information
This dissertation is a study of the corporate and marketing communications efforts and strategies used in utilities services, in relations to those adopted by City Gas Pte Ltd, a new entity spun off in 2002 from the previous PUBGas and Singapore Power. City Gas is a 100% owned subsidiary of Temasek Holdings.
Nanyang Technological University