dc.contributor.authorYeo, Tien Huei.en_US
dc.date.accessioned2008-09-10T08:39:05Z
dc.date.available2008-09-10T08:39:05Z
dc.date.copyright2003en_US
dc.date.issued2003
dc.identifier.urihttp://hdl.handle.net/10356/2078
dc.description.abstractThis study explores the perceptions and practices of brand management in the hotel industry. The findings revealed the importance of branding in the industry and the similarities between practices of branding consultants in five-star hotels. Based on the findings obtained from this study, the ultimate aim is to work out a Re-branding campaign for the Meritus Hotels & Resorts.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising::Product
dc.titleRe-branding plan for Meritus hotels & resorts.en_US
dc.typeThesisen_US
dc.contributor.supervisorLee, Chun Wahen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degree​Master of Mass Communicationen_US


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