Effectiveness of the Singapore family values campaign: an evaluation study.
Wee, Jennifer Mei Ling.
Date of Issue2001
Wee Kim Wee School of Communication and Information
It has been seven years since the Ministry of Community Development and Sports launched the Singapore Family Values campaign. No proper evaluation, however, has been done on the campaign. This paper seeks to examine the effectiveness of the campaign by examining its campaign design, strategy and execution.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Nanyang Technological University