An analysis of the travel agency industry in Singapore based on porter's model.
Choy, Kam Luen.
Lim, Mui Huang.
Teo, Paul Choon Boh.
Date of Issue1996
College of Business (Nanyang Business School)
Objectives In this study, the travel agency industry in Singapore is analysed using Michael Porter's Industry Analysis Model with a view to: a) evaluate the structure and attractiveness of the industry; b) review actual examples of how the industry structure and the competitive forces impact on the business of travel agencies; c) assess how the industry structure is likely to change given the trends affecting the industry; and d) present a vision of the future role of travel agencies.
NANYANG TECHNOLOGICAL UNIVERSITY