Integrative model for market selection : case study of a Mexican beer company.
Date of Issue1997
College of Business (Nanyang Business School)
Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee the need to minimize their dependence on the domestic market, and as a consequence international expansion has taken on greater importance.
DRNTU::Business::Industries and labor
NANYANG TECHNOLOGICAL UNIVERSITY